Art of Floristry 101 – Part 2
In this article, we talk about the history of the art of floristry. You find our last article on the history of flowers here. We trace how it has developed into a booming industry in today’s market.
We discover how floral design evolved from traditional styles into modern forms. Then, we explore the different bodies of authority in the world of floristry.
Last, we go over the important roles that florists play in the lives of people in their community! We’ll see how their gift for floral design makes an impact on their customers and peers alike.
Interested in a formal course? Want to get certified as an expert on everything related to flowers? We recommend looking into organizations that offer programs in floristry, such as:
- American Institute of Floral Designers (www.aifd.org)
- Society of American Florists (www.safnow.org)
- American Floral Endowment (www.endowment.org)
A Brief History on Floristry
Mei Mei, “Peony and Beauty” (2007). From Paintings Chinese
The art of floristry traces back to Eastern customs. It started with styling flowers to give as gifts to loved ones.
Later, styles of floral design sprung up from Europe, Japan, and China. This paved the way for floristry to become an official business.
In the East, the Oriental style of floral design focused on the lines of flowers. Its main concern was crafting arrangements with a pleasing balance.
This comes from their philosophies on harmony and unity. They express this aesthetic by combining flowers and foliage.
In the West, the traditional style of floral design prioritizes the use of flowers as a whole.
It works towards an asymmetrical look. With this, it achieves rhythm and creativity in the mix of blooms and greens.
Victor Gabriel Gilbert, “A Parisian Flower Market” (1890). From Wikipedia (Public Domain)
Floristry first became a business in the Netherlands in the mid-19th century. Merchants sold pre-made bouquets to their customers as decor.
Over time, it became an industry offering wholesale orders of flowers. It also provided gardening supplies for the care of flowers.
Retail shops also offered freshly-plucked blooms and arrangements. They designed bouquets for a wide range of events based on customers’ requests.
Since the late 19th century, schools have recognized floristry as a formal course. Colleges across the Dutch islands were the first to offer floristry programs.
This trend spread across the continent of Europe. In time, it reached the U.S., where the industry of flower shops began. Florists then made efforts to keep their status as a rising industry in the market.
Today, most flower shops offer delivery services straight to the customer or recipient. They also give the option of placing orders via phone call or the shop’s website.
What Do Florists Do?
So now we know a whole lot more about floristry! We also learned how it developed into a booming industry over time.
What you might be wondering next is: What is it that florists do, exactly?
Florists are a part of some of the most important moments in people’s lives! We play a key role in birthdays, anniversaries, funerals, and many more occasions.
We commit to helping people express themselves and their feelings through flower arrangements. We’re dedicated to providing quality service at all times.
Whatever your needs are, we’ll help you find the perfect flowers and arrangement!
From Small Business
As florists, we help you celebrate milestones in your lives in a beautiful and creative way. We help you express emotions through custom bouquets!
Here is a shortlist of all the things we can help you with:
- Express your love with elegant flowers for Valentine’s Day.
- Welcome a newborn baby into the world.
- Celebrate your wedding with bouquets and ornaments expressing your unique love.
- Brighten a loved one’s stay in the hospital.
- Honor your mother with a lovely bouquet on Mother’s day.
- Send your sympathy to a grieving family with a tasteful arrangement of flowers.
- Add the perfect touch to parties and other events.
- Decorate any event with floral arrangements to fit your style.